CineAd
CineAd is a programmatic advertising platform, offering advertisers and agencies to target digital campaigns against a profiled cinema audience. Today the cinema’s share of the digital marketing budget is non-existing. The new cinema trade desk will allow for advertisers and agencies to allocate digital spend to cinemas on a programmatic audience-by-audience basis.
Why
With CineAd the chance of showing irrelavant advertisement are reduced, making advertisers and moviegoers happier. CineAd is estimated to uplift advertising revenue by 15-20%.
Learn more about CineAd here.